IndiBlossom is a collection curated and designed by Anuradha Mehra as a tribute to the rich textile heritage that India has to offer.
Anuradha started her design journey almost two decades ago in New Delhi, India. She is a graduate of the prestigious National Institue of Fashion Technology where she specialized in textile design and spent many years working as a freelance designer for various prestigious fashion houses in India. Her forte is her creativity and passion for design. Her innate sense of aesthetic lies at the spirit of every creation.
The primary focus of IndiBlossom is an ode to the vibrancy of India by reviving age old techniques with a contemporary flair.
Each product is crafted by hand with love and care and is a collaborative effort between the designer and the craftsmen.
IndiBlossom tells a story rooted in tradition. My collection revives age old techniques of weaving and embroidery to a global audience.
Whimsical yet eclectic style to create a collection that includes fashion, home, accessories and art, unravelling traditional elements with a contemporary reinterpretation.
My collection's vibrancy and play of color caters to a global audience. The Indian elements take you back in time and the depiction of life in urban India appeals to a modern state of mind.
The authenticity of my collection derives from the philosophy of hand made. Each item is a unique piece of art painstakingly created by craftsmen resulting in a collection that evokes a strong sense of the culture from which it originates.