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The IndiBlossom Story
Bringing Traditional Aesthetics to Modern Life
IndiBlossom is a lifestyle brand curated and designed by owner Anuradha Mehra as a tribute to India's rich textile heritage. Her primary focus is creating an ode to the vibrancy of India and introducing that aesthetic to a global audience.
Anuradha started her design journey nearly two decades ago in New Delhi, where she specialized in textile design during her studies. Following her graduation from the prestigious National Institute of Fashion Technology, Anuradha worked as a freelance designer for a number of well-known Indian fashion houses.
Working in India, one can’t help but be influenced by vibrant colors, patterns and long-established indigenous techniques of weaving and embroidery. Through this work, she discovered her forte lay in blending traditional Indian handicrafts and proficiency with modern silhouettes, materials, and designs.
Since moving to America in 2010, Anuradha saw a need and the potential to share her passion with a new audience. She says, "I observed a gap in what the local population expects and wants from India and what is available here. IndiBlossom fills that gap. My creativity is driven by this passion for reviving age-old crafts by giving them a contemporary twist for a global audience. It allows me to showcase and represent a part of India that is so close to my heart and allows me to sustain my relationships with my craftsmen at a grassroots level. Each item is a unique piece painstakingly crafted by hand and is a collaborative effort between designer and craftsmen evoking a strong sense of the culture from which it originates."
IndiBlossom champions sustainability and fair trade by ensuring the craftsmen are equitably compensated for their efforts. So, not only are the products beautiful and unique, they also have a responsible design story that benefits the communities they come from. "I'm personally and spiritually connected to India, and IndiBlossom represents that connection", says Anuradha.
Each product is designed by Anuradha in collaboration with her team in India who then craft each item with love and care. When you purchase a piece from the IndiBlossom collections, you are supporting a woman-owned business and many talented craftsmen from around the globe. We know that you will love seeing these vibrant and unique pieces brightening your home with a touch of Indian tradition and modern style.
