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The IndiBlossom Story

Bringing a Traditional Aesthetic to Modern Life

IndiBlossom is a collection curated and designed by our founder Anuradha Mehra. It is our tribute to the rich textile heritage that India has to offer. The primary focus of IndiBlossom is an ode to the vibrancy of India by reviving age old techniques with a contemporary flair. Each product is crafted by hand with love and care and is a collaborative effort between the designer and the craftsmen.

 

TECHNIQUE

IndiBlossom narrates a story rooted in tradition. Our collection portrays a revival of age old Indian techniques of weaving and embroidery to a global audience.

 

ECLECTIC

Unraveling traditional elements with a contemporary reinterpretation, it is whimsical yet eclectic in style. Our collection includes fashion, home, accessories and art.

COLOR

Our collection's vibrancy and play of color caters to a global audience. The Indian elements take you back in time and the depiction of life in urban India appeals to a modern state of mind.


PHILOSOPHY

The authenticity of our collection derives from the philosophy of hand made. Each item is a unique piece of art painstakingly created by craftsmen resulting in a collection that evokes a strong sense of the culture from which it originates.

 

About Anuradha

Anuradha started her design journey almost two decades ago in New Delhi, India. She is a graduate of the prestigious National Institue of Fashion Technology where she specialized in textile design and spent many years working as a freelance designer for various prestigious fashion houses in India. Her forte is her creativity and passion for design. Her innate sense of aesthetic lies at the spirit of every creation.

© IndiBlossom By Anuradha Mehra

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